Association Membership and Change

Change Management Speaker Mike Hourigan

The major reason people used to join associations was for information, which they can now find on the internet. Members joined to network with others like them, and now they do not have the time. People joined because their company paid their fees and travel and now many of them don’t.

Any association is only as strong as its committee members and it has become difficult to get members to commit.

Join Mike Hourigan as he looks at all these issues and shares conventional and unconventional ways to attract members, get them involved, and make them want to recruit for your association.

Here are a few of the issues Mike will present in this high-energy, fact-filled and funny presentation.

  • Understanding what change does to a group
  • How members perceive the association
  • Turning perceptions to your advantage
  • Establishing your association’s value in the internet era
  • How to get members to do more than join
  • Quickly understand what different generations want from your association
  • Understand what your members want and give it to them
  • How to get the millennials to support the association
  • Addressing different needs of each generation
  • Bridging the gap with generations to maximize member involvement
  • Looking at member involvement from a different angle


“Mike, Thanks again, as I could not think of a better way to have started  of our Annual Convention this year.  Your keynote  presentation was full of excitement and the attendees were fully engaged with your session. As a meeting planner during these economic times, it is important to provide valuable sessions so that attendees will see the value of attending, and you delivered. You were just the right fit for our event and I what else can I say? Extraordinary!” 
– Hospitality Financial & Technology Professionals

“FEI had the pleasure of having Mike address our members on two occasions now … each time he has delivered in spades! Mike listens, and the result is an attendee experience that is customized and unique, conveying the message of managing change with a ‘WOW’ factor!”
– President & Chief Executive Officer, Financial Executives International


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