What Does Change Have To Do With Sales?
Change Management Outline
Introduction
- How change has affected the market
- Why change has affected the market
- What happens to companies who do not change
Reactions to a change in the market
- Fear of change
- Don’t know where or how to start
- Buying public’s reaction to change
- Sales force’s reaction to change
Understanding how people buy and how to sell to them today
- The influence of the four buying generations
- The influence of social media
- Buying decisions are made with different information
- Buying decisions are made by different people in organizations
Engage your “Silent Sales Force” to move your sales through uncertainty
- Using the power of a force multiplier to generate more sales
- New calling strategies LinkedIn
- Every customer has the communication strength of millions
- Customer service has to be much more than lip service
- Everyone sells
- How to communicate change to the salesforce
- Critical information now comes from everywhere
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