One of the primary considerations of hiring keynote speakers for events is being able to match the skills of the speaker to the event’s objective. Ensuring that your speaker can skillfully blend their own personal strengths with the goals of the event is a surefire way to maximize your investment in a professional speaker, while also sending the audience away with your key message firmly in mind.
Planners can be more strategic when hiring and dealing with keynote speakers by considering the main contributions an external speaker needs to bring to the company.
These can be classified into the speaker’s ability to:
1. Inform – An event may be held to inform the audience about key industry trends, current events or strategic plans. All of these situations require the audience’s contribution and participation. For example, a strategic corporate plan to maximize profits can be successful only with the complete support of the corporations’ employees. Excellent Keynote speakers will have the ability to make these kinds of strategic plans actionable.
2. Educate – An external speaker also serves to educate an audience, particularly when the message to be delivered involves the use of jargon. De-jargonizing and breaking down a complex message is an effective way to connect with an audience, and to make them feel more comfortable with and connected to the message.
3. Engage – Last but not the least, keynote speakers should attract and retain the attention of all attendees, so the message resonates. They may employ humor, connect by speaking about a personal experience, or help the audience to reframe a less than favorable situation. A great keynote speaker will tailor their talk around the specific culture and perspectives of your company.
Mike Hourigan is a Motivational Keynote Speaker, Author and Consultant who specializes in change management and communications skills training. Contact Mike at 704-875-3030, 888-PRO-KEYNOTE or send him a message.