As a Negotiation Skills Keynote Speaker in my keynote and break-out session talks for Pharma Companies on sales and negotiation skills, I ask the question: is negotiation really selling or is selling really negotiation? Whether we are selling or negotiating,
As a pharma sales speaker who specializes in negotiation, I know it has never been more important to view each pharma sale as a negotiation. As the dust settled on 2020, we learned that despite many approvals and innovative therapies,